TON Price Jumps as Telegram Plans to Rebrand Token to Gram

The price of Toncoin surged after Telegram CEO Pavel Durov announced that the company will rebrand The Open Network's token, currently known as Toncoin, back to its originally intended name, Gram. The announcement came as part of a broader plan for Telegram to take the reins of the TON blockchain, years after the company abandoned the project following regulatory pressure from the U.S. Securities and Exchange Commission over its 2018 Gram token sale.

Telegram originally conceived TON as a scalable blockchain platform integrated with its messaging app, but withdrew after settling with the SEC in 2020. The project continued under the stewardship of the TON Foundation and independent developers. Now, Durov said Telegram will take over the TON Association and reposition the token—apparently aiming to reassert control and push for deeper integration of the Gram token within Telegram's ecosystem, which has over 900 million monthly active users.

For everyday users, this rebranding could signal renewed efforts to bring cryptocurrency payments and decentralized services directly into the Telegram app. If successful, the Gram token could see widespread adoption for transactions, tipping, and third-party app purchases. The move may also attract more developers to build decentralized applications on the TON blockchain, though it remains to be seen how the community and regulators will respond.

Investors and users should watch for official details from Telegram regarding the rebranding timeline, token migration plans, and any new features or integrations tied to Gram. The price of Toncoin is likely to remain volatile as the market reacts to these developments. Those interested in the project should track announcements from Telegram and the TON Foundation.